Snaidero continues its stylistic and technological research and transforms it into pure innovation, applying technology to the kitchen from the nautical and automotive applications, looking at new goals.
For the debut of the new Snaidero at the Milan Furniture Fair, we had the pleasure of speaking with Paolo Pininfarina, designers in Aria and owner of the eponymous brand.
“Aria means lightness and aerodynamics, Key factors that make up the Pininfarina design. The aesthetic is no longer enough, the difference is made by the correct use of the material“.
And just about the high technological value to our microphones the designer wanted to explain the meaning of the name Aria and the strong innovation that characterizes: new materials, new technologies, new solutions.
Aria It is realized with innovative materials such as carbon fiber and this is characterized by a high mechanical resistance, while maintaining excellent lightness. The aesthetic preciousness is the result of a special coating that uses the copper and is completed in a mixture with a particular final finishing hand crafted to enhance the impact material element. Cutting Edge Technology, then, combined with a skillful artisan skills.
“The kitchen is the most complicated machine in the house, the car is the most complicated product design as a means of transport ... so intuition was right.”
The doors of the kitchens have been treated with a special coating Polysil borrowed from nautical. A cold and velvety tactile effect, anti-scratch, anti-dirt and anti-fingerprint.
Light is the key element of the project Aria. The ring which illuminates the operating area was made of polycarbonate with an innovative rapid prototyping method based on 3d printing technology. The use of LED technology is customizable intensity and temperature, for a style of comfortable and healthy life.
Search for technical perfection and stylistic additional strength also in the work plan. The solution chosen for this new kitchen model incorporates the innovative Invisible Line patent a special process of quartz that allows the realization of a large floor without visible joints.
In the short interview we even got to talk to Paolo Pininfarina of his personal approach to the design world.
“The first women do not go anywhere“.
He wished to emphasize that the figure of the designer and has obviously changed over the years. Where once it was a strong personality that could range from a creative field to another, Now the key to success is cooperation. "I like to think of being the coach of a team. The future energy needs, exchanges, youth, technology and experiences and the team fertilization ", These are the words of the designer with whom we said goodbye and give an impression of what it means signing Pininfarina in the design world.
He anticipated that other news are in the works which will be released in the near future. We can do is wait to see his new creations.
The designers also wanted to tell us something more about the historic collaboration with Snaidero.
“Our cooperation is the daughter of a great insight of the founder of Snaidero”.
“Cavalier Rino Snaidero, who summoned Pininfarina and then myself to develop and implement some ideas, because he had already had some insights: It decided that Pininfarina could give innovation in the Snaidero, because they put together different experiences but complementary would have generated a great level of innovation, […] the automobile world and that of the kitchen are not so different“.
Snaidero, a company that has always stood out for her to be in step with the times, celebrates its birthday with the hashtag # Snaidero70. A journey through many initiatives that are taking place throughout the 2016: an exhibition celebrating the company, It made possible through a long and meticulous archival work that has brought back images, parole, drawings and testimonies of the trademark path, is, at the same time, an amazing insight into the history of Italy. #Snaidero70 will also be a detailed project of digital communication, with special content, stories and interviews with witnesses of different ages in a path that, further proof of the brand's modernity, will live in a multi-stage, embracing all the new social platforms, from Facebook and Instagram. To keep you informed, then, you just have to follow them and follow us!
